Google’s video streaming platform, YouTube has introduced a new feature, Made For Kids in their settings. This change has been anticipated to impact monetization and discoverability of content on the platform.
In order to comply with the Children’s Online Privacy Protection Act (COPPA), content creators are required to inform YouTube if their content is made for kids, starting from 13th November, 2019. This new feature can be set both at the channel level or at the video level for individual videos.
“These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and will help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. We know that these changes won’t be easy for some creators, and that this required change is going to take some time getting used to. But these are important steps to take to ensure compliance with the law”, YouTube explained.
YouTube has also mentioned that they will use automated systems to find content that are clearly made for kids, as actions will be taken if content creators do not comply to this new development.
Read more about this new development here